Our client's website has converted at 4.38% the whole of 2022

September 19, 2022

WARNING: This post is over a year old. Some of the information this contains may be outdated.

With over 6,800+ purchases.

Here's 5 things they do differently to 99% of brands (+ how you can copy them):

  1. Discounts are your enemy

    If you want to build a brand that will be around in 5/10/20+ years protect your brand's equity.

    Other than a discount for email sign-ups, this brand has only run 1 sale in the last 2 years.

  2. Boring cart

    This brand has the highest ATC > PUR rate I've ever seen (nearly 90%)

    We've made this possible by making the cart boring AF.

    The only thing users can do once they are in the cart is:

  • View store benefits
  • View payment methods
  • Click checkout CTA

  1. Under promise over deliver

    With every order, customers receive a branded key ring, stickers, an advertorial leaflet and a wristband.

    All together these = less than $3 in value

    But the perceived value is insane! And it shows the brand cares!

  2. Niche down

    In the 3 years I've known the founders not once have they considered expanding to reach new audiences.

    They've been laser-focused on becoming the leaders of their niche.

    Which is exactly what they've done! Being the 'go-to brand for x' can't be underestimated!

  3. Sacrifice

    The biggest differentiator between them and 90%+ founders I know is their work ethic.

    They've sacrificed family time, weekends, holidays, etc. for 3 years straight.

    4am wake-ups, 7 days a week, 365 days

    Of course, this isn't for everyone but it works for them!

  4. Bonus: delegate and hire!

    An underrated strength of successful founders is their ability to delegate and hire smarter people than them. Of course, this has to be financially viable but hiring in growth areas of your biz can be HUGE.

    Source: https://twitter.com/pavvvo/status/1570135326051667969?s=20&t=TQ9t0v7whTp4ECR0OsPixw

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